Fandango Media is informing users of a shift in how email consent is handled across its platforms. The company, which operates the movie ticketing service Fandango and the review aggregation site Rotten Tomatoes, now requires explicit agreement for communications before an account becomes fully active. According to a notice displayed on its websites, users must click a button to affirm their choice. The message reads: ‘By clicking “Sign Me Up,” you are agreeing to receive occasional emails and communications from Fandango Media (Fandango and Rotten Tomatoes) and consenting to Fandango’s Privacy Policy and Terms and Policies.’ This effectively merges subscription consent with acceptance of the company’s legal terms, a move that simplifies the user flow but also concentrates multiple agreements into one action.
The fine print is not the only detail users should mind. The notice also states: ‘Please allow 10 business days for your account to reflect your preferences.’ That means even after a user makes a decision, the effects may not be immediate. Such delays are not uncommon in the digital subscription industry, where backend systems process changes in batches. Still, for users accustomed to instant updates, this waiting period might come as a surprise.
The change comes amid broader scrutiny of how online platforms collect and use personal data. While Fandango’s update does not overhaul its entire privacy framework, it highlights the delicate balance between seamless user experience and transparent consent. As more companies tighten their email policies, the industry will be watching to see whether this approach becomes a standard.
