AT&T Challenges T-Mobile’s Advertising Claims in New Campaign

DALLAS, Oct. 30, 2025 – AT&T has filed a complaint for declaratory relief against the National Advertising Division (NAD) regarding its demands to remove statements related to T-Mobile advertising practices. The complaint highlights that NAD has requested T-Mobile to amend its advertisements at least 16 times in the past four years, more than any other competitor in the industry.

The campaign, titled “Ain’t Our First Rodeo,” emphasizes the importance of trust and accountability in business. Jeff McElfresh, chief operating officer of AT&T, stated, “Some companies mislead customers; others stand up for them. We think all consumers deserve to hear the truth, even if it makes T-Mobile uncomfortable.”

AT&T aims to ensure that consumers receive accurate information about the competitive landscape in the telecommunications industry. The company offers the AT&T Guarantee, which covers both their wireless and fiber networks, promising reliability and accountability.

McElfresh noted that the complaint contains detailed evidence of T-Mobile’s advertising history. The ambition behind this initiative is to push for clarity in advertisements, allowing customers to make informed decisions based on facts.

With a customer base of over 100 million families and 2.5 million businesses, AT&T continues to invest in infrastructure to support its service offerings, which include 5G wireless and internet services. The company emphasizes their commitment to innovation to improve customer experiences.

AT&T’s actions come at a time when the demand for transparent advertising and accountability in corporate practices is more critical than ever.