Bad Bunny’s Star Power Shines in New Calvin Klein Campaign

SAN JUAN, Puerto Rico — Puerto Rican artist Bad Bunny continues to make waves in the entertainment industry, recently unveiled as the face of Calvin Klein‘s spring underwear campaign. The announcement coincides with the release of his acclaimed new album, “Debí Tirar Más Fotos,” which highlights the richness of Puerto Rican music.

The campaign, captured by renowned photographer Mario Sorrenti, features Bad Bunny embracing a stripped-down aesthetic that complements his recent approach to music and performance. In an interview with GQ, he explained, “I had a whole routine focused on my physique and getting into the best shape for this campaign. I was eating super clean and training as much as possible.” This dedication comes as he promotes his new album, which he describes as a celebration of authenticity and cultural heritage.

“The easiest and most impactful way for me to put my signature on any project is always through music,” Bad Bunny said. By using one of his tracks, “EoO,” in the Calvin Klein campaign, he connects his work to the larger narrative of Puerto Rican tradition.

Throughout 2025, Bad Bunny has garnered significant attention, including a notable performance on SNL50 where he showcased his cultural roots. He expressed pride in introducing his music project, Los Sobrinos, stating, “It felt like the perfect stage to introduce Los Sobrinos to the world and highlight Puerto Rican talent.” His commitment to shining a light on his heritage remains a focal point of his career.

As the campaign concluded, Bad Bunny was eager to indulge in some comfort food, reflecting on his cravings from a local eatery. “All I could think about once we wrapped the campaign was eating everything on the menu at Lala,” he shared, specifically yearning for Manchego croquetas and crispy tuna rice.

With his ambitious projects and strong cultural influence, Bad Bunny continues to redefine the boundaries of music and fashion while representing Puerto Rico on the global stage.