Ben & Jerry’s Vows to Uphold Social Activism Under New Ownership Despite Unilever’s Split Plans

Amidst Unilever‘s plans to split off its ice cream arm into a separate entity, Ben & Jerry’s has reassured stakeholders that it will maintain its commitment to social activism under any new ownership structure. The ice cream brand’s independent board affirmed its dedication to causes such as social justice and climate change, citing a perpetual merger agreement safeguarding its autonomy since Unilever’s acquisition in 2000.

The announcement presents a challenge for Unilever, which is currently engaging private equity firms with the assistance of JP Morgan and Morgan Stanley to gauge interest in its ice cream division. While aiming to divest the unit by 2025, Unilever faces a resilient Ben & Jerry’s board intent on upholding its activist role within the company.

Ben & Jerry’s history of outspoken social commentary has stirred controversy, particularly with statements criticizing the US for its treatment of indigenous lands and rebuking President Joe Biden for his stance on the conflict in Ukraine. Despite backlash, the brand’s independent board remains steadfast in championing causes like Black Lives Matter and LGBTQ+ rights.

Unilever’s decision to spin off its ice cream business while cutting up to 7,500 jobs coincides with CEO Hein Schaumacher’s strategy to streamline the company’s brand portfolio by refocusing on core products. This move signifies a shift away from integrating social causes into every aspect of its brands.

Terry Smith, a prominent Unilever shareholder, has vocally opposed the company’s emphasis on societal issues, criticizing the fusion of corporate identity with activism. Smith’s concerns echo broader debates within the business world about the intersection of profit-making ventures with social responsibility.

In past instances, Ben & Jerry’s activism has sparked global attention, from its refusal to distribute products in the West Bank to calling for peace in Gaza. The brand’s persistent advocacy for issues like gun control and racial equality in various countries underscores its unwavering commitment to social change.

Established in Vermont in 1978, Ben & Jerry’s legacy of blending unique flavors with social messaging has solidified its position as a billion-dollar global brand. As Unilever explores options for the ice cream division, including a potential sale, the future trajectory of Ben & Jerry’s remains a focal point for investors and consumers alike.