Bubba Wallace Welcomes Coca-Cola as Official Sponsor Ahead of Charlotte Race

CONCORD, North Carolina – With the NASCAR Cup Series set to return this weekend, 23XI Racing driver Bubba Wallace will sport a new look as Coca-Cola becomes the team’s official sponsor. The announcement comes just days before the race at Charlotte Motor Speedway on Sunday.

Wallace, who drives the No. 23 Toyota Camry, expressed excitement over the partnership, with Coca-Cola being his preferred soft drink. 23XI Racing confirmed the collaboration on social media, stating, “Big news! We’re proud to welcome @CokeCCBCC to the 23XI Racing family. Whether it’s cooling down after a race or celebrating in Victory Lane, Coke is Bubba’s go-to. Here’s to more iconic moments on and off the track.”

Alongside Wallace’s car featuring the Coca-Cola branding, the partnership will involve the driver and his pit crew attending various university events across the Carolinas. Additionally, students will have the opportunity to visit Airspeed, the headquarters of 23XI Racing located in Huntersville.

“We’re excited to welcome Coca-Cola Consolidated to the 23XI family,” said Steve Lauletta, president of 23XI Racing. “For decades, Coca-Cola Consolidated has had a significant impact in the communities they serve, and we look forward to collaborating with them on meaningful programs that give college students a behind-the-scenes look at how our team operates.”

Heather Hucks, Vice President of Consumer Connections at Coca-Cola Consolidated, also expressed enthusiasm about the new partnership. “We’re honored to partner with 23XI Racing. We appreciate the passion and enthusiasm of race fans and look forward to creating iconic memories,” Hucks stated.