Demi Lovato Joins Caliwater as Investor and Brand Ambassador

LOS ANGELES, March 5, 2025 — Singer and actress Demi Lovato has been named a new brand partner, investor, and ambassador for Caliwater, a hydration-focused beverage line known for its cactus water. The announcement highlights Lovato’s role in promoting health and wellness through hydration and mindful beverage choices.

Caliwater, which is based in Los Angeles, sources its products from the prickly pear cactus found in the Sonoran Desert. The brand aims to provide an alternative to traditional coconut water, offering fewer calories and sugars while being rich in electrolytes, antioxidants, and essential nutrients.

As part of her new role, Lovato will collaborate with Caliwater to foster awareness about the benefits of staying hydrated and making healthy choices. Lovato expressed her enthusiasm by stating, “I have been a fan of Caliwater for a while now and I’m excited to officially partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and ensure that I’m getting the vital nutrients my body needs to remain healthy.”

Oliver Trevena, co-founder of Caliwater, welcomed Lovato to the team by remarking, “We’re thrilled to have Demi Lovato join the Caliwater family. Her authentic commitment to health and wellness mirrors what we stand for at Caliwater. Together, we hope to offer consumers better choices in the beverage space and inspire joy in a healthy lifestyle.”

In addition to her efforts with Caliwater, Lovato reassured fans that she is not stepping away from music. “I continue to work on new music,” she said. “This new partnership with Caliwater allows me to be creative in entirely different ways while also expanding my long-term entrepreneurial horizons.”

Caliwater prides itself on being an all-natural product, aiming to support healthier lifestyles through its hydration offerings. With Lovato’s involvement, the brand hopes to reach a wider audience, emphasizing the importance of wellness and proper hydration.