Actor Byeon Woo-seok Announced as Cartier Ambassador

Actor Byeon Woo-seok has recently been appointed as a brand ambassador for Cartier, the renowned French luxury watch and jewelry manufacturer. The announcement was made on November 22, with Cartier expressing enthusiasm about Byeon joining their ambassadorial team.

«Actor Byeon Woo-seok, who stands out for his versatile charm and fashionable style, will showcase the creative freedom and colorful personality pursued by Cartier in the future,» a representative from Cartier commented on the appointment.

Byeon Woo-seok, in response, shared his excitement about this new role. «I’m happy and excited to join Cartier as an ambassador,» he stated. «I’m honored to be with Cartier, who has continued to challenge creativity beyond the times and has shown elegant designs with craftsmanship.»

Byeon, who began his career as a fashion model, transitioned to acting with his debut in the 2016 drama «Dear My Friends.» He gained widespread recognition with roles in «Flower Crew: Joseon Marriage Agency,» «Record of Youth,» and «Moonshine,» performances that have been highly acclaimed, earning him a Best New Actor award at the 2022 KBS Drama Awards.

This year, Byeon has been involved with the popular tvN drama “Bounce With Sun-jae,» where he played the character Ryu Sun-jae, further solidifying his status as a rising star in Asia. He has also recently completed the 2024 Asian fan meeting tour «Summer Letter» in several cities.

Being selected as an ambassador for Cartier places Byeon alongside global icons such as BTS’s V, BLACKPINK‘s Jisoo, and GOT7’s Jackson Wang, boosting his international profile as a style icon. His growing influence in fashion and entertainment marks a significant milestone in his career, highlighting his broad appeal and talent.