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Aesop’s Algae-Based Marketing Campaign for Immaculate Facial Tonic Draws Attention

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Luxury retailer Aesop has taken a unique approach in its latest marketing campaign for the Immaculate Facial Tonic, opting for algae-based decals on store windows instead of traditional PVC material.

In this innovative campaign showcasing the hydrating properties of the Immaculate Facial Tonic, Aesop has utilized metre-plus-high cutouts of bottles crafted by Melbourne designer Jessie French using agar, a gel-like substance derived from red seaweed often seen in petri dishes.

This eco-conscious decision by Aesop to eschew PVC in favor of sustainable algae-based materials highlights the brand’s commitment to both luxury skincare and environmental responsibility.

Rachel Adams

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