Ashton Jeanty: A Rising Star in College Football and NIL Rankings

Ashton Jeanty has emerged as a significant figure in the 2024 college football season, capturing attention with his impressive stats and rising visibility in the Name, Image, and Likeness (NIL) market. The Boise State junior running back currently leads national statistics with 256 carries, 1,893 rushing yards, and 26 rushing touchdowns over the season.

Last week, Jeanty made headlines by breaking Boise State’s previous records in a game against San Jose State. With several games still remaining on the schedule, Jeanty is on course to surpass Barry Sanders’ single-season record from 1988, which stands at 2,628 yards and 37 touchdowns.

Jeanty’s on-field success has translated into his NIL valuation. According to the latest data from sports analysts On3, he ranks 15th nationally with a NIL value of $1.4 million, making him the only Group of Five player and running back within the top 30 in this valuation.

In July, Jeanty’s NIL value was estimated at $560,000, highlighting the rapid growth of his marketability. He is among the top 15 players whose NIL earnings include prominent figures like Shedeur Sanders from Colorado and Arch Manning from Texas. Jeanty has chosen to remain with Boise State despite receiving a seven-figure NIL offer from other schools, emphasizing his loyalty to the team. «I told those [schools], ‘You guys overlooked me three years ago. Now you want me?'» Jeanty stated in an interview with USA Today.

A potential frontrunner for the prestigious Heisman Trophy, Jeanty is among this year’s top contenders alongside Colorado’s Travis Hunter. With his standout performances, Jeanty has climbed from obscurity in pre-season discussions to second in current Heisman voting odds.

Jeanty’s performance log showcases his consistency, with notable games such as the season opener against Georgia Southern, where he achieved 267 yards and six touchdowns. His continued excellence has positioned Boise State favorably, with possible appearances in the Mountain West championship and College Football Playoff.

Boise State is preparing for an upcoming game against Wyoming, where Jeanty’s aim to close in on record-setting stats will continue. Boasting ten 100-yard rushing games, with six exceeding 150 yards and four over 200, his competitive spirit remains robust as he approaches potential historic achievements in college football.