Believe in Sport Campaign Launched for Paris 2024 with Inspirational Ambassadors

The launch of the Believe in Sport campaign for Paris 2024 has introduced six inspirational ambassadors appointed by the International Olympic Committee (IOC) to combat competition manipulation in sports. The campaign aims to educate athletes, coaches, and officials on the risks and consequences of competition manipulation.

Six ambassadors will play a crucial role in raising awareness and educating individuals about preventing competition manipulation. They will be present at the Athlete365 House in the Olympic Village during Paris 2024, interacting with athletes and providing valuable insights.

Competition manipulation, the deliberate underperformance or biased decisions by athletes and officials within sporting events, poses serious threats to the integrity of sports. Believe in Sport seeks to address these challenges by empowering individuals to ‘Make The Right Decision’ and safeguard sports from manipulation.

The Believe in Sport Code of Conduct highlights four essential rules that help athletes, coaches, and officials navigate the complexities of competition manipulation. By understanding and adhering to these rules, individuals can contribute to fair play and clean sports.

Louise, a former Australian Olympian with appearances in volleyball and beach volleyball across three Olympic Games, expressed her honor in being appointed as an ambassador for Believe in Sport at Paris 2024. She emphasized the importance of educating athletes to prevent coercion or mistakes that jeopardize fair competition.

Consuelo, a hockey player from Chile, also shared her excitement about joining the team of ambassadors for Believe in Sport at the upcoming Olympic Games. She sees this role as an opportunity to promote fair play, support athletes in their pursuit of excellence, and uphold the Olympic spirit.

As Paris 2024 approaches, the Believe in Sport booth at Athlete365 House will serve as a hub for educating accredited individuals about the dangers of competition manipulation. Athletes, coaches, and officials attending the Games are encouraged to engage with the ambassadors, gain insights, and receive exclusive giveaways.