Cold Coffee Trends: Brewing Value at Home as Prices Soar at Cafes

A growing trend in the coffee industry sees consumers opting for cold coffee options, but with a catch – prices are on the rise at cafes and restaurants. According to a report by Circana, 35% of coffee orders are now for cold beverages, up from 28% in 2017.

The average prices paint a revealing picture: regular coffee at $3.08, cold brew at $5.14, and lattes at $5.46. Starbucks and Dunkin’ are notable players in this market shift, with Starbucks even increasing its prices for premium cold drinks.

However, consumers are finding solace in grocery stores and home brewing as prices soar at traditional coffee spots. Retailers and convenience stores are offering more cost-effective options compared to cafes and quick-service restaurants.

Nescafé recently introduced a cold-liquid-dissolvable coffee option, targeting at-home baristas. Keurig is also set to launch a machine catering to iced coffee lovers, further bridging the gap between coffee shop quality and home convenience.

On the local front, Buddy Brew Coffee in the Tampa area has seen a surge in interest for home brewing classes. The company, known for its coffee products in Whole Foods and Publix, has adapted to the changing market dynamics by offering affordable options for at-home coffee enthusiasts.