College Station Businesses Thrive Amid Sports Events Influx

Businesses in College Station are experiencing a surge in revenue as the city hosts the NCAA Super Regional and the Mexico vs. Brazil soccer match at Kyle Field, drawing in crowds of sports enthusiasts.

Locally, establishments like E11even Bar and Grill and Taco Bar have seen a significant increase in business activity, welcoming a variety of visitors eager to experience Aggieland’s hospitality and sample its cuisine.

Crystal Garcia, the owner of E11even Bar and Grill, noted that the influx of visitors has boosted foot traffic at her establishment. She mentioned the excitement of catering to a different fanbase than the usual football crowd the town sees during the fall.

Rolando Gonzalez, who owns Taco Bar, shared Garcia’s sentiment, highlighting the diligent effort put in by his team to accommodate the unique event’s requirements.

Both businesses emphasized the sense of community unity and the economic benefits these events bring to the Bryan-College Station area, especially during slower summer months. They underscored the significance of such events in supporting local businesses amid challenging economic conditions.

Stacey Vasquez, the Economic Development Coordinator for College Station, highlighted the positive economic impact of hosting major events like the Mexico vs. Brazil match and upcoming concerts, indicating a thriving business environment in the region.