Costco’s Thanksgiving Meal Kit Gaining Popularity Amid Inflation Concerns

Costco‘s readymade Thanksgiving meal kit, which has made a return this year, is capturing the attention of customers seeking convenience and affordability amid rising inflation rates. The kit, designed to simplify holiday preparations, includes turkey breast along with traditional side dishes such as Yukon Gold mashed potatoes, cranberry sauce, green beans, gravy, and herbed stuffing. Priced at approximately $3.99 per pound, the meal kit is expected to cost around $40, although prices may vary.

The Costco-focused Instagram account, known for updating consumers on ongoing deals, highlighted the return of this Thanksgiving staple. «These are perfect if you’re not expecting a large gathering, or even for donating to elderly meal programs!» reads the caption from the account. The meal is reportedly sufficient for seven to eight people, though some social media users have expressed skepticism about this claim.

In a widely viewed TikTok video by food influencer Elliott Norris, the kit’s appeal was demonstrated in a Costco store. The tray is presented as containing a seasoned turkey breast, complemented by classic trimmings like stuffing and green beans. Norris hailed the offering as a «really good deal» despite mixed opinions on social media about its appropriate serving size.

Additionally, Costco has introduced other premade Thanksgiving items, such as loaded mashed potatoes featuring mozzarella, provolone, and parmesan cheeses topped with bacon, available for $3.49 per pound. Other offerings include a green bean casserole and mashed sweet potatoes, priced at $3.99 and $2.49 per pound respectively, albeit with potential variations across locations.

Costco is not the only retailer expanding its Thanksgiving ready-to-eat options. Competing grocery chains are also offering their versions of meal kits, with prices ranging from $20 to $60, tailoring options to meet diverse customer needs. This move by grocery chains highlights a broader trend towards convenience-based holiday solutions in response to consumer demand during economically challenging times.

For those considering alternatives to home-cooked meals, many stores, including major grocery chains and restaurants, are offering comprehensive Thanksgiving dinner deals. These range in price and offer potential time-saving solutions for consumers preferring to minimize cooking stress during the holiday season.