Entertainment
Demure Trend Takes Social Media by Storm
The word ‘demure’ has recently gone viral on social media, thanks to beauty influencer Jools Lebron. She shared her insights while chatting with CBS Mornings about what being ‘demure’ means to her.
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Jools kicked off the trending ‘demure’ vibe with a 38-second video she posted on TikTok. In it, she showcased her professional makeup look, saying, ‘See how I do my makeup for work? Very demure, very mindful.’ She humorously critiqued others who show up to interviews with exaggerated looks, comparing them to cartoon characters.
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Jools said her idea of ‘demure’ isn’t just about looking classy; it’s more about being self-aware and confident. ‘We’re all in this together, not everything has to be serious. We can keep things cute and simple,’ she explained.
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She shared that the ‘demure’ concept was inspired by her choice to wear a more natural makeup look for her new job, contrasting with a more dramatic style from her previous work. Her message resonated with many, showing her flair beyond just looks.
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Since her video went viral, Jools has seen her following skyrocket. With 1.5 million followers on TikTok and nearly 100 million likes across her videos, she’s now a well-known figure online, creating content that encourages others to explore their interpretation of being ‘demure.’
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Jools has also found a community of people who share similar backgrounds, especially among trans women and plus-size individuals. She never expected her simple videos would lead to significant opportunities in her life.
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The ‘demure’ trend has also inspired others to create their own content, from makeup tips to guidance on daily situations. People on platforms like TikTok and X have started labeling everything as ‘demure’ or ‘not demure,’ turning it into more than just a makeup style.
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As this trend continues to grow, many are embracing the ‘demure’ lifestyle, which plays off the notion of being classy, cute, and mindful, steering away from chaotic styles for a more thoughtful presentation.
