Business
Donald Trump Launches ’45’ Guitars Line Amid Ongoing Business Ventures
NASHVILLE, Tenn. (AP) — President-elect Donald Trump has introduced a new line of guitars, expanding his ventures into branded merchandise as he prepares for a potential return to the White House. On Wednesday, Trump unveiled the «Limited Edition ’45’ Guitar,» a model available in both electric and acoustic styles. The guitars feature distinctive designs, including an American flag and an eagle on the body, with Trump’s «Make America Great Again» slogan inlaid into the neck. These instruments are being sold at prices ranging from $1,250 to $10,000.
The details surrounding the financial terms of the guitar sales, and Trump’s personal share in the profits, remain ambiguous. This endeavor follows a pattern seen throughout Trump’s political career, where he frequently integrates his business interests with his political pursuits. The launch of the ’45’ Guitar comes in the wake of a civil fraud judgment, which imposed a penalty of $489 million against the former president.
Additional items such as the «Official Trump Watch Collection» have surfaced earlier under the banner of CIC Ventures LLC, a business entity Trump disclosed in his 2023 financial report. The watch collection, with prices as high as $100,000, demonstrates the merging of Trump’s business acumen with his public persona.
The guitar website, GetTrumpGuitars.com, lacks any explicit disclaimers regarding licensing agreements, which are typically present in Trump’s other business ventures like water, vodka, and steaks. The website’s FAQ section does claim that these guitars are the sole instruments endorsed by Trump, though details about the production volume and licensing remain sparse.
Notably, the privacy policy on the guitar site lists an address in suburban Nashville associated with a couple who attended Trump’s election-night celebration in Florida. However, inquiries for comment to them and to 16 Creative, a branding firm named on the site, were not immediately answered.
This latest product line follows Trump’s previous offerings, such as $100 silver coins and digital NFTs depicting him in various fantastical roles. Trump continues to leverage his brand in creative directions, engaging supporters with merchandise that extends into realms like patriotic-inspired country music collectibles.