Emerging Trends in Cold Coffee Consumption and the Journey of a Rising Optometry Star

In the evolving landscape of cold coffee consumption, consumers are seeking alternatives to costly cafe options by turning to grocery store shelves and home brewing methods. The shift in consumer behavior reflects a preference for cost-effective options amidst fluctuating coffee prices.

According to research firm Circana, 35% of coffee orders are now for cold drinks, up from 28% in 2017. While the convenience of on-the-go cold coffee remains popular, the average price of cold brew and lattes is notably higher than regular hot coffee.

Statistics from the first quarter show that U.S. consumers paid around $5.14 for a cup of cold brew and $5.46 for a latte, compared to $3.08 for regular coffee. As cafes and restaurants adjust their pricing for cold drinks to reflect market demands, some consumers are opting for more affordable options in retail stores.

Recent data indicates a shift in consumer behavior, with a decline in spending on iced coffee outside the home. This trend coincides with a slight decrease in coffee prices at grocery stores, presenting a more economical choice for coffee enthusiasts. The impact of dry conditions in coffee-growing regions has also influenced pricing.

Amidst these trends, leading brands in the coffee industry are innovating to cater to evolving consumer preferences. Nescafé introduced a cold-liquid-dissolvable coffee product, offering a cost-effective solution for at-home brewing. Keurig is set to launch a new machine, K-Brew+Chill, designed for iced coffee lovers seeking convenience and quality.

Simultaneously, the optometry sector is witnessing the rise of emerging talents, such as Samya Haque, a pre-registration optometrist and winner of the 2023 OptiStudent competition. Samya’s journey into optometry was inspired by a chance encounter with an optometrist in a coffee shop, igniting her passion for the field.

Samya’s academic pursuits have led her to internships at prominent institutions like Optical Express and Newmedica, where she gained valuable insights into the multidisciplinary nature of optometry. Her interest in special effect and cosmetic contact lenses showcases her innovative approach to the profession.

Recognized for her research on meibomian glands in contact lens wearers, Samya’s achievement in the OptiStudent competition highlights her dedication to advancing optometric knowledge. Collaborating with peers from Aston University and industry experts, Samya’s win underscored her commitment to excellence in the field.

As the landscape of cold coffee consumption evolves and young talents like Samya Haque make their mark in optometry, the intersection of consumer trends and professional growth continues to shape the business landscape.