Famous Amos Cookies Founder Wallace Amos Dies

Wallace “Wally” Amos, the man behind Famous Amos cookies, has passed away at the age of 88. His family shared the news that he died on Tuesday at his home in Honolulu, surrounded by his wife, Carol, and loved ones. Amos’s death was due to complications related to dementia.

In 1975, Amos opened his very first bakery on Sunset Boulevard in Los Angeles, where he delighted customers with his bite-sized chocolate chip cookies. Using a cherished family recipe and the finest ingredients, his cookies quickly became a must-try in Hollywood, capturing the attention of celebrities and musicians alike.

His children described their father as a great American success story and a source of pride for Black communities. They highlighted his role in inspiring countless entrepreneurs by opening the world’s first cookie store.

Despite his remarkable marketing skills, Amos faced many challenges in managing his business and eventually lost control of the Famous Amos brand. This was particularly painful for him, as he wished to be more than just the face of the company.

After moving to Hawaii in 1977, Amos opened another cookie shop named Chip & Cookie, where he sold treats reminiscent of those from his original bakery. He also co-founded Uncle Wally’s Muffin Co in 1992, although that venture faced struggles as well.

Throughout his life, Amos was passionate about promoting literacy. His cookie shop featured a reading room filled with donated books, and he often spent his Saturdays reading to children.

Not only did he author eight books, but he also served as a spokesperson for Literacy Volunteers of America for 24 years, inspiring many with his motivational talks. His legacy continues to live on as Famous Amos has introduced a new initiative to support Black-owned small businesses.

Amos was recognized with various honors for his dedication to volunteerism, including the Literacy Award from George HW Bush, who noted that inspiring people to read was Amos’s greatest achievement.

Born in Tallahassee, Florida, Amos moved to New York City at the age of 12. He had a diverse career that included a stint as a talent agent for famous musical acts before he took the leap into the cookie business.

Wallace Amos will be remembered not only for his cookies but also for his unwavering belief in hope, positivity, and the power of reading.