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ICC and FanCraze Extend Partnership, Launching New Fantasy Game for T20 World Cup 2024

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6 meses ago

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The International Cricket Council (ICC) and FanCraze have announced the extension of their partnership, introducing innovative digital fan engagement offerings during the upcoming ICC Men’s T20 World Cup 2024.

The collaboration will introduce a new product called ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles. This game will allow fans to create fantasy teams using their ICC Crictos and participate in contests with exciting rewards on a regular basis.

Over the past two years, ICC Crictos has provided unique opportunities for fans, both new and existing, to interact with men’s and women’s cricket. These digital video collectibles have redefined the fan experience, showcasing iconic moments from cricket history and highlighting stellar performances by the sport’s top players.

Through special activations such as distributing exclusive ICC Crictos to attendees of the ICC Men’s T20 World Cup 2022 and offering behind-the-scenes experiences, ICC Crictos have brought fans closer to the game than ever before. Events like the ICC Quiz Night and ICC Stadium Tours have further enhanced the fan engagement, providing enthusiasts with opportunities to meet their favorite players and engage in activities that celebrate the essence of cricket.

Finn Bradshaw, ICC Head of Digital, expressed excitement about the launch of ICC Crictos SuperTeam, stating that it will revolutionize fan interaction and elevate the sport on a global scale. Fans will now have the chance to be intimately involved in the ICC Men’s T20 World Cup 2024, regardless of their location, creating an unparalleled cricket spectacle.

Anshum Bhambri, Co-Founder and CEO of FanCraze, emphasized the global appeal of the ICC Men’s T20 World Cup and the significance of SuperTeam in connecting cricket fans worldwide. The launch of this fantasy game is a significant milestone for FanCraze, as it aligns with the company’s mission to cultivate a vibrant global community for cricket enthusiasts, spanning over 100 countries.

Rachel Adams

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