Connect with us


Ice-Cream Shop Issues Apology for Controversial Flavor Name Over Easter Weekend



Times News Global Featured Image

Over the weekend, Gelato Messina, a popular ice-cream store, faced backlash for the name of its latest flavor ‘Cheesus the second coming’, which many found offensive towards Christians.

The uproar led to negative comments flooding the store’s social media pages and caused the reviews for its Marrickville branch in Sydney’s inner west to drop to two stars.

Following the criticism, the brand quickly renamed the special to Choccy Cheesecake and issued a public apology, expressing regret for any offense caused.

In an Instagram post, Gelato Messina stated, ‘Sincere apologies to anyone we offended with the old name, it was not our intention! The vitriol and hate has been quite astounding, but point taken, we will be more mindful of what we post in the future.’

The Christian community, including Christian Lives founder Charlie Bakhos, expressed disappointment over the initially chosen name for the ice-cream flavor, especially given its timing over the Easter holiday.

Many comments on Gelato Messina’s Instagram criticized the brand for what they perceived as an intentional mocking of Jesus, with some users pointing out the potential double standards in religious sensitivities.

While some customers supported the brand’s creative naming approach and dismissed the controversy as unnecessary, others vowed to boycott Gelato Messina over the incident.

Despite the mixed reactions, Gelato Messina assured that they would be more cautious with their future flavor names and marketing strategies to avoid similar controversies.

The situation even caught the attention of Charlie Bakhos, who noted the significant drop in the store’s Google reviews shortly after the controversy.

As the ice-cream brand works to repair its image following the backlash, the incident serves as a reminder of the importance of cultural sensitivity and respect in marketing practices.

Rachel Adams

Times News Global es un portal dinámico de noticias en línea dedicado a brindar cobertura de noticias integral y actualizada en varios dominios, incluidos política, negocios, entretenimiento, deportes, seguridad, artículos, opiniones, medio ambiente, educación, tecnología y global. asuntos. Nuestro compromiso radica en compartir noticias que se basan en la exactitud de los hechos, la credibilidad, la verificabilidad, la autoridad y la profundidad de la investigación. Nos enorgullecemos de ser una organización de medios distintiva, guiada por los principios consagrados en el Artículo 19 de la Declaración Universal de Derechos Humanos. Al estar formados por un equipo de personas comunes y corrientes impulsados por una dedicación inquebrantable a descubrir la verdad, publicamos noticias sin prejuicios ni intimidación.

Entradas recientes