Kendrick Lamar’s ‘Not Like Us’ Video: A Definitive Victory Lap Over Drake

Kendrick Lamar has taken a triumphant step forward with the release of the music video for ‘Not Like Us,’ signaling a resounding victory in his ongoing feud with Drake. The highly-anticipated video, co-directed by Lamar and Dave Free, serves as the final flourish to Lamar’s recent dominance over the rap scene.

The video showcases Lamar celebrating in the company of West Coast music luminaries, including producer Mustard and NBA star DeMar DeRozan. Subtle references and jabs at Drake and his OVO label pepper the visual narrative, solidifying Lamar’s supremacy in the ongoing rap rivalry.

Opening with a scene of Lamar doing push-ups on cinder blocks, a clear nod to Drake’s earlier imagery, the video sets the tone for a tongue-in-cheek showdown between the two heavyweight rappers. Cameos from Tommy the Clown and Top Dawg add to the star-studded atmosphere of the video.

Notably, Lamar’s partner Whitney Alford and their children make an appearance, further emphasizing the personal and familial aspect of the ongoing feud with Drake. References to owls, synonymous with Drake’s OVO label, are scattered throughout the video, adding a layer of symbolic depth to the visual storytelling.

With ‘Not Like Us’ already claiming the top spot on the Billboard Hot 100, the release of the music video cements Lamar’s position as the victor in the rap battle. Fans and critics alike are hailing the video as a masterstroke in Lamar’s musical repertoire, showcasing his unparalleled talent and strategic prowess.

The conflict between Kendrick Lamar and Drake captured the attention of the music world earlier this year, with both artists exchanging diss tracks in a high-stakes duel for supremacy. Lamar’s ‘Not Like Us’ now stands as the pinnacle of this feud, marking a definitive moment in hip-hop history.

The Hollywood Reporter has named Kendrick Lamar’s latest video as a cultural milestone, solidifying his place as one of the most influential artists of his generation.