New Data Intelligence Agency GSIQ Appoints Frank Saez as Chairman

The newly formed global boutique data intelligence agency, GSIQ, has made a significant appointment by naming Frank Saez as its Chairman. Saez, a seasoned industry veteran, previously served as the founder and managing director of the independent research consultancy SMG Insight. Following SMG Insight’s acquisition by YouGov in 2018, Saez held key roles within YouGov, including Managing Director of YouGov Sport and Chief Revenue Officer for the wider YouGov business, collaborating closely with Dundas and Marcus.

Expressing his enthusiasm for the role, Saez remarked, «I’m honored to step into the role of Chairman at GSIQ, a cutting-edge agency set to redefine how integrated data and human insights are utilized in the sports and sponsorship sector. Working with industry leaders Dundas, Marcus, and others, I look forward to contributing to the growth and success of GSIQ by leveraging our collective experience and expertise to provide tailored solutions to major stakeholders in the industry.»

In response to Saez’s appointment, Dundas stated, «Frank’s joining as Chairman marks a significant milestone for GSIQ as we strive to solidify our position as a trusted market leader focused on delivering impactful insights and building strong relationships within the industry. His visionary approach and track record of driving innovation will undoubtedly propel GSIQ to new heights of excellence.»