Roveel Launches Global Integration for Xero, Enhancing Business Reporting Capabilities

Roveel, a cutting-edge reporting software company hailing from Norwich (UK), has introduced its worldwide integration designed for Xero, amplifying the data analysis potential for small and medium enterprises (SMEs). The tool is now accessible to SMEs and accounting firms through the Xero App Store, offering advanced drill-down analysis capabilities to enable more informed decision-making.

Established in 2014, Roveel plays a pivotal role in aiding accountants, business owners, directors, and management in streamlining day-to-day administrative reporting tasks, eliminating the need for cumbersome Excel sheets. Through its sophisticated drill-down feature, data visualizations, and an array of pre-built business dashboards and reports, Roveel is accompanied by a vast marketplace of additional insights, supplemented by tailored services.

By seamlessly converting Xero data into intuitive, user-friendly dashboards and reports, the extensive library encompasses various sectors including sales, finance, credit control, purchasing, and inventory management, facilitating effortless budget management, cash flow monitoring, and profitability tracking for clients.

Mark Donaldson, the brains behind Roveel and a former practice accountant, expressed his excitement about the heightened demand for detailed analysis in the market and the company’s latest Xero integration launch. He emphasized how Roveel’s secure and cost-effective solution empowers teams by providing the necessary information efficiently. Donaldson highlighted the significance of being featured on the Xero app store and the acknowledgment of being a connected app certified by Xero.

Since its inception, Roveel has forged strong relationships with SMEs, and this integration opens up new horizons for the company to cater to global markets. The year 2024 has already seen an array of innovative features, with this integration being just one of the many to come in the following months. Donaldson expressed eagerness about how this latest integration can support clientele seeking comprehensive insights into their business data.

Roveel stands as a prominent web-based dashboard reporting tool that revolutionizes SMEs’ accounting data in both Sage and Xero. By delving beneath the superficial numbers, Roveel equips businesses and accountants with invaluable insights into sales, profitability, cash flow, financial standings, project management, debtors, creditors, and more. The platform serves as a vital tool for business owners to enhance daily performance through potent dashboards and reports while offering the flexibility to create customized dashboards tailored to specific business needs.

Founded by Mark Donaldson in 2014, Roveel addresses the inefficiencies that SMEs and accountants face in extracting, compiling, and reviewing critical data necessary for informed decision-making. With a background in accountancy at Larking Gowen and Grant Thornton, Donaldson leveraged his experience to automate data extraction and streamline reporting processes for existing non-cloud products on the market.

Roveel’s mission is to empower SMEs with accessible and accurate insights essential for optimal decision-making. Whether catering to accountants, sales teams, or finance departments, the focus remains on delivering precise data to the right individuals at the right time to facilitate strategic decision-making.