Tata Motors Unveils the Tata Curvv SUV Coupe with Innovative Features

Tata Motors, a prominent automotive manufacturer in India, has officially launched the Tata Curvv, a new SUV Coupe, at a starting price of ₹ 9.99 lakh. This launch marks a significant milestone as Tata Motors enters the rapidly growing mid-SUV segment with a stylish and innovative body design.

The Tata Curvv comes with three engine options, all equipped with an Advanced Dual Clutch Automatic Transmission. The offerings include the powerful Hyperion gasoline direct injection engine, a 1.2L Revotron petrol engine, and a new 1.5L KryoJet diesel engine. Notably, the diesel variant features the segment’s first Dual Clutch Transmission, providing consumers with a diverse range of choices that cater to their individual requirements.

Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd., expressed his views on the launch. He highlighted that the Curvv represents a significant advancement in automotive excellence, offering a body style recognized worldwide for its aspirational value.

The Tata Curvv stands out in the mid-SUV segment with best-in-class safety features and an innovative architecture named ATLAS, designed to deliver superior drive dynamics and handling. This platform accommodates various powertrain options and ensures ample interior space, making the Curvv a versatile choice for modern drivers.

Available in six distinct colors—Gold Essence, Daytona Grey, Pristine White, Flame Red, Pure Grey, and Opera Blue—the Curvv is offered in multiple personas: Accomplished, Creative, Pure, and Smart, allowing customers to select a version that resonates with their personal style.

The Curvv is also equipped with advanced technology features like Level 2 ADAS, ensuring that safety remains a top priority for Tata Motors. With its attractive pricing and a wealth of options, the Tata Curvv is set to become a compelling addition to the Indian SUV market.