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Tech and Business Leaders React to Shooting Incident, Spark Controversies on Social Media

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A chorus of right-leaning tech and business leaders, led by X owner Elon Musk, used their online megaphones in the wake of Saturday’s attack to criticize the Secret Service’s diversity initiatives, condemn Democratic donor Reid Hoffman, and make unsubstantiated allegations about the shooting.

The claims by powerful business leaders with large online followings helped influence the direction of the platform itself, as well as the storylines viewed by millions of people.

Musk’s post endorsing Trump after the shooting received the most engagement of any post on X related to the attempted assassination, said Graham Brookie, the Atlantic Council’s vice president for technology programs and strategy. The post received more than 118 million views and 332,000 retweets, surpassing a post from Barack Obama that said there was “no place” for violence in democracy.

By Saturday night, the terms “Deep State” and “antifa” were among the top trending topics across X, formerly known as Twitter.

The FBI is investigating the shooting incident, naming 20-year-old Thomas Matthew Crooks. Follow X for latest updates.

Brookie said the political moment marked a “return to primacy” for X — a platform that saw an exodus of left-leaning users after Musk’s acquisition of the service.

X, meanwhile, lavished in the attention it had received in the hours after the shooting, branding itself as the “global town square.”

Musk took to X to formally endorse former president Donald Trump’s candidacy after the shooting Saturday, as did billionaire hedge fund owner Bill Ackman, a longtime supporter of Democratic candidates who has been critical of… (continues)

Rachel Adams

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