Tiger Woods Launches Sun Day Red Brand After Nike Split

Tiger Woods has officially launched his new brand, Sun Day Red, in collaboration with TaylorMade following his departure from Nike earlier this year.

The brand, named after Woods’ tradition of wearing red on Sundays at tournaments, has made its debut on its website and is set to expand with wholesale partnerships in the coming months.

Sun Day Red is entering the market at a time when many online brands are venturing into physical retail to broaden their customer reach.

Woods’ decision to part ways with Nike, after a lucrative 27-year partnership, was a significant move for the 15-time major championship winner.

During his long tenure with Nike, it’s estimated that Woods earned around $500 million in endorsements.

In 2017, Woods transitioned to TaylorMade equipment after Nike ceased producing golf clubs, a move that led to the development of the popular P·7TW irons.

Describing the new Sun Day Red line as ‘athluxury’ clothing, Woods and TaylorMade have aimed to create a high-end and athletic-focused collection.

Woods expressed his excitement about the venture, stating that every detail has been meticulously designed to meet the highest standards.

While the Tiger Woods brand still maintains a presence on the Nike website with limited apparel and accessories, Sun Day Red is forging its path as a standalone entity.

The brand plans to release additional special collections in the near future, with a focus on global expansion and brand recognition.