TikTok Star Redefines ‘Demure’ in Daily Life

Jools Lebron, a makeup artist and popular TikTok user, is shaking up the definition of being ‘demure’. Traditionally, this word implies being modest and reserved, but Lebron’s take is much broader.

In her TikTok videos, she shares how being demure includes how one does their makeup, styles their wig, and even how they behave when flying on a plane. «You see how I do my makeup for work? Very demure. Very mindful,» she boasts in one video.

Lebron humorously points out that some people dress dramatically for interviews but don’t carry that energy into the workplace. She calls for a reality check, claiming, «A lot of you girls go to the interview looking like a hot mess and go to the job looking like Patty and Selma. Not demure!»

Her satire takes center stage when she admits that her past ‘demure’ looks have included bold eye makeup, much to her own amusement.

In a fun TikTok, she promises to be demure while on the Las Vegas Strip but then shows herself giggling the night away at a club, proving her own point about the term.

Lebron also encourages her followers to define demure in their own ways, like enjoying a little packet of tuna as a midnight snack or giving compliments about someone’s haircut, even if it isn’t your cup of tea.

Thanks to her playful videos, many women have joined in on the fun, sharing their own ‘demure’ moments, like shopping carefully at Sephora or handling one item at a time.

Interestingly, some people have drawn parallels between Lebron’s humor and political campaigns, making comments about Kamala Harris and Donald Trump when comparing their styles as ‘demure’.

In one of her recent posts, Lebron drops the playful act, emphasizing that being ‘mindful’ also means pursuing one’s dreams aggressively. «Being demure is being mindful, and being mindful includes your own self,» she states firmly.