Troye Sivan Becomes First Global Make-up Brand Ambassador for Rabanne

Troye Sivan, the Australian singer-songwriter and actor, has been named as the inaugural Global Make-up Brand Ambassador for Rabanne, the luxury brand previously known as Paco Rabanne. This announcement marks a significant milestone in Sivan’s career as he delves into the beauty industry.

The collaboration between Sivan and Rabanne comes on the heels of the launch of a new campaign for Rabanne’s ‘nudes: a next-generation beauty collection’. Sivan will be the face of the campaign, which aims to showcase the brand’s 30-shade Fresh Touch Foundation line and other products.

Rabanne, owned by Puig, recently rebranded and dropped ‘Paco’ from its name. The brand has been making waves in the beauty industry with its futuristic packaging and makeup line launched in June 2023, available in stores like Sephora, Ulta Beauty, and Selfridges.

One of the key figures behind Rabanne’s makeup line is Diane Kendal, the renowned makeup artist, who serves as the brand’s Creative Director. Sivan’s partnership with Rabanne signifies a strategic move by the brand to associate with diverse talents in the entertainment industry.

Prior to his role as Rabanne’s Global Make-up Brand Ambassador, Sivan has already made a mark with his fragrance line, Tsu Lange Yor, which debuted in August 2023. With a massive social media following, including Instagram, Sivan brings a unique blend of creativity and influence to the table.

In the promotional visuals for Rabanne’s beauty collection, created under the direction of Diane Kendal, Sivan is seen embodying a fresh and natural make-up look. The campaign’s theme of #NoFilterBeauty aims to empower the younger generation to embrace their authentic selves.

Sivan’s endorsement of Rabanne goes beyond this partnership, as he has previously showcased the brand in various settings, such as his ‘Rush’ music video, and appeared in Rabanne fashion designs at the SS24 show. This collaboration cements Sivan’s status as a multi-talented artist with a strong presence in both the fashion and beauty realms.