Formula 1 Partners with Disney for Mickey Mouse Collaboration in 2026

London, England — Formula 1 and Disney announced a new partnership that will introduce Mickey & Friends into the high-speed world of F1 starting in 2026. This agreement aims to bring fans unique experiences, content, and merchandise from both brands worldwide.

In recent years, Formula 1 has seen remarkable growth among younger fans. Data shows that over four million children aged 8-12 in the EU and US actively follow the sport. Additionally, 54% of F1’s TikTok followers and 40% of its Instagram audience are now under 25 years old, demonstrating a shifting demographic towards a younger audience.

Emily Prazer, Chief Commercial Officer of Formula 1, expressed excitement about the collaboration, saying, “Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market.”

Prazer noted that with over 820 million fans globally, this partnership reflects a mutual ambition to deliver entertainment and creativity to a wider audience. “It’s a fantastic match as both brands are known for pushing boundaries and bringing excitement to millions,” she added.

Tasia Filippatos, President of Disney Consumer Products, shared her enthusiasm, stating, “As we celebrate nearly a century of Mickey Mouse & Friends, this collaboration with Formula 1 presents a unique opportunity to merge two entertainment powerhouses.”

Filippatos mentioned the promise of innovative products and experiences tailored to fans on a global scale, reinforcing the shared vision of both companies to enhance the fan experience. More information about the activities surrounding this collaboration will be shared in the coming months.

Fans interested in following Mickey & Friends on their Formula 1 adventure can connect with @mickeymouse and @f1 on social media for updates about how these iconic characters will embrace life in the fast lane starting in 2026.