Sports
Hero MotoCorp Partners With Rising PGA Stars Bhatia and Theegala

New Delhi, India — Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, announced a three-year partnership with professional golfers Akshay Bhatia and Sahith Theegala as its global brand ambassadors. This collaboration is set to officially launch this week, coinciding with the prominent Masters Tournament at Augusta National.
Both Bhatia and Theegala, recognized as two of the most promising young talents on the PGA Tour, embody Hero MotoCorp’s core values of passion, integrity, and courage. Their inclusion in the Hero family aligns with the company’s commitment to fostering sporting talent worldwide.
Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, expressed his enthusiasm, stating, “We are thrilled to welcome Akshay and Sahith to the Hero family. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.”
Bhatia, reflecting on the partnership, said, “Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead.” He acknowledged the significance of the Hero Indian Open, noting its importance to his family’s heritage.
Theegala echoed similar sentiments, noting, “I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances.”
This partnership not only showcases Hero MotoCorp’s commitment to sports but also reinforces its legacy in supporting athletes across multiple disciplines. Hero MotoCorp has a history of promoting sporting events, such as the Hero World Challenge and the Hero Indian Open, fostering talent both regionally and internationally.
As part of its expansion into golf, Hero MotoCorp aims to inspire the next generation of athletes and enhance its brand visibility through endorsements from rising stars like Bhatia and Theegala. They join golf legend Tiger Woods, who has served as Hero’s Global Corporate Partner since 2014.
The company’s commitment to sports extends to promoting inclusivity and growth, emphasizing the importance of empowering young athletes globally. With Bhatia and Theegala now part of its roster, Hero MotoCorp continues to drive athletic excellence on the world stage.