Investor Calls for Apple Leadership Change Amid AI Push

Cupertino, California — Prominent investor Ross Gerber is urging Apple to replace its CEO, Tim Cook, and form a strategic alliance with Google’s AI model, Gemini. Gerber’s call for change comes in a climate where tech companies are rapidly evolving with artificial intelligence (AI) capabilities.

In a post on the social media platform X, which was previously known as Twitter, Gerber argued, “Apple needs new leadership. Tim has been phenomenal for a long time, but it’s time for change. Apple and Google working together is destiny. Kill Siri. Ask Gemini.” His statement was made as part of a growing sentiment among investors that Apple must pivot to maintain its competitive edge.

Gerber’s suggestion to replace Siri, Apple’s voice assistant, with Gemini highlights a significant shift in the AI landscape, emphasizing the need for Apple to adapt. He noted that such a partnership could enhance the company’s offerings and boost its market position against competitors investing heavily in AI.

Reports from the Financial Times indicate that Cook may step down in 2026, with John Ternus, the company’s senior vice president of hardware engineering, a likely successor. However, no official naming is expected before Apple’s upcoming earnings report in late January, which covers the crucial holiday quarter.

Sources familiar with internal discussions mentioned that an announcement for new leadership could allow the chosen executives time to acclimate before major events, including the annual developer conference in June and the iPhone 18 launch in September. With the holiday season approaching, many are watching to see how this potential transition will unfold and impact Apple’s sales.

Despite the pressure for leadership changes, analysts believe Apple’s decision-making process is not directly related to the company’s current performance, which is poised for a strong winter selling season for the iPhone. The outcomes from Gerber’s comments and possible changes may be crucial for Apple’s trajectory in the evolving tech industry.