Jasmine Paolini Named New Brand Ambassador for Alfa Romeo

Turin, Italy — Alfa Romeo announced today that Jasmine Paolini, a rising star in international tennis, will serve as the brand’s new ambassador. The Tuscan athlete, born in 1996, has quickly made a name for herself in the sports world with her impressive achievements.

Paolini has had a standout 2024 season, winning her first WTA 1000 title in Dubai and finishing as a finalist at both the French Open and Wimbledon. She also captured a gold medal in doubles at the Paris Olympics alongside Sara Errani and led Italy to victory in the Billie Jean King Cup. Her athletic prowess has earned her a career-high ranking of fourth in the world, matching the Italian record set by Francesca Schiavone.

As Alfa Romeo’s new brand ambassador, Paolini will participate in various marketing campaigns and represent the Italian automaker at events in Italy and abroad. Cristian Fiorio, Head of Global Marketing and Communications for Alfa Romeo, expressed excitement about the collaboration. “We are thrilled to welcome Jasmine to the Alfa Romeo family. Her energy and passion for tennis embody the excellence we strive for at Alfa Romeo,” Fiorio stated. “We believe she will inspire a new generation of sports and automotive fans.”

Alfa Romeo, founded in 1910, has a long history of innovation and success, both in motorsport and in their vehicle designs. The brand is recognized for its elegant and performance-oriented cars, such as the Giulia sports sedan and the Stelvio SUV. With Paolini on board, the company hopes to further consolidate its image as a symbol of Italian style.

“I am truly honored to become part of the Alfa Romeo family,” said Paolini. “We share the same passion for excellence and represent Italy on the global stage.” As the partnership unfolds, fans can expect to see how the values that define both Paolini and Alfa Romeo intertwine in innovative and captivating ways.