Kate Spade Launches Spring 2025 Campaign Celebrating Friendship

NEW YORK, May 1, 2025 — Kate Spade New York has unveiled its Spring/Summer 2025 global brand campaign titled “To The Ones Who Carry Us,” featuring Grammy-nominated artist Ice Spice and social media star Charli D’Amelio. The campaign aims to connect with a younger audience by celebrating the vital roles that friendships play in a girl’s life.

“This campaign is a vibrant love letter to the friends who shape a girl’s life,” said Eva Erdmann, CEO and brand president of Kate Spade New York. “Since joining the brand, we’ve been exploring new meaningful ways to connect with a younger audience. In a world where digital interactions often overshadow genuine connections, the profound bond of friendship becomes—more than ever—an indispensable anchor.”

At the heart of the campaign is the Deco Chain Shoulder Bag, showcased in new seasonal colorways, including Blue Multi Denim, Jungle Vine, Pistachio, Sweet Cream, and Apricot Cream. The film, set against a vibrant cityscape, reflects the fast-paced lives of Gen Z, showcasing scenes centered around friendships.

<p“Growing up in New York, I’ve always been a fan of Kate Spade and their iconic designs. This campaign was exciting to me because it’s all about celebrating friendships,” Ice Spice said. “My friends mean everything to me—they keep me grounded, especially my sister and cousins. They’re the ones I call when I’m homesick or when I just need to be reminded of who I am and where I came from.”

Charli D’Amelio added, “I’m so excited to partner with Kate Spade New York. I’ve loved the brand for years, especially how its modern designs allow me to express my own personal style. It makes me think of the lifelong friendships I have and how grateful I am to form new friendships along the way.”

The Spring/Summer 2025 collection is now available in stores and online, with new styles rolling out through the season. The campaign is being promoted on Kate Spade New York’s owned channels along with digital media and out-of-home advertising.