LeBron James to Relaunch Podcast ‘Mind the Game’ with Amazon

Los Angeles, CA — LeBron James is set to announce the return of his basketball podcast, “Mind the Game,” in April as part of a new partnership with Amazon-owned podcast network Wondery, according to a report by Jessica Testa at the New York Times.

The three-year deal aims to enhance Amazon’s sports programming portfolio, reflecting the tech giant’s growing interest in the realm of sports entertainment. Previously, the podcast debuted its initial episodes on YouTube, Google‘s video-sharing platform.

“Mind the Game” has garnered attention for its engaging discussions about basketball and sports culture, appealing to fans and aspiring players alike. This relaunch signals a strategic move by Amazon to capitalize on the increasing popularity of sports podcasts.

This partnership also highlights the evolving landscape of how sports content is consumed, with podcasting emerging as a key medium for athletes and commentators to connect with audiences. By joining forces with James, Amazon hopes to attract a larger audience and bolster its content offerings.

This announcement follows a trend in the sports industry where athletes are leveraging digital platforms for personal branding and outreach. James, a four-time NBA champion and two-time Olympic gold medalist, brings significant star power to the project.

“LeBron has a unique voice in sports, and we believe his insights and experiences will resonate well with our listeners,” said a spokesperson for Wondery.

As the podcasting landscape continues to evolve, the collaboration between James and Amazon could set a precedent for future partnerships in sports media.