Marshawn Lynch Launches New Dove Men+Care Collection

Los Angeles, CA – NFL legend Marshawn Lynch has launched a new collection with Dove Men+Care, available exclusively at Target. The collection, featuring two new scent variants, is designed to redefine confidence and personal grooming.

The two variants are titled “You Just Got Got” and “Beast to the Bone,” both available in body wash and deodorant. Lynch, known for his larger-than-life personality, collaborated closely with Dove to develop scents that reflect his personal style. “When the opportunity came up to work with them, it was push play instantly,” he said in an interview.

Lynch shared that the inspiration for “You Just Got Got” came from a memorable quote during an interview with former Seahawks teammate Michael Robinson. “It’s about confidence, it’s about overcoming some shit, and elevating,” Lynch explained.

The other scent, “Beast to the Bone,” encapsulates Lynch’s mindset. “It’s a lifestyle, a mentality. If you got it, you got it,” he said. “If you don’t, get some Beast to the Bone and you’ll get it.”

Besides offering fresh scents, the collaboration emphasizes the importance of care. Lynch stated, “For me, ‘care’ has always been about being who you are and showing up for your people.” He highlighted how real strength encompasses caring for oneself and supporting one’s community.

As part of the collection launch, Dove Men+Care is giving away 24 custom jerseys, a nod to Lynch’s iconic number 24. “Twenty-four’s been my lucky number,” Lynch noted. “Had some of my best times on that field rocking it.”

Lynch is currently balancing various roles, including acting and podcasting, while maintaining his roots in the community. He believes that feeling good through fragrance translates into doing good for others.