McDonald’s Launches Special Meal Ahead of ‘A Minecraft Movie’ Premiere

(CHICAGO – March 20, 2025) – McDonald’s is set to unleash a brand-new dining experience for fans of both gaming and cinema, just in time for the release of ‘A Minecraft Movie.’ Starting April 1, the fast-food giant will offer a themed meal and Happy Meal inspired by the beloved video game, tying into the movie’s theatrical debut on April 4. The new meals coincide with the growing trend of entertainment-based promotions and are expected to excite dedicated fans.

The ‘A Minecraft Movie Meal’ features a choice of either a Big Mac or a 10-piece Chicken McNuggets, complemented by medium fries and a drink, all while including a limited-edition collectible. For those purchasing the Chicken McNuggets option, the meal will come with the new Nether Flame Sauce, a spicy creation that combines red pepper, cayenne, and garlic flavors.

“When approaching any partnership, we look for the authentic role our brand can play in it. McDonald’s fans had already created a presence in Minecraft long before this opportunity,” said Jennifer “JJ” Healan, McDonald's VP, U.S. Marketing. “We built upon what they started, creating a totally immersive experience.”

The ‘A Minecraft Movie’ Happy Meal will also be available, packed with one of 12 collectible toys or figurines inspired by the film. Each Happy Meal includes a scannable code to unlock a unique digital game, allowing players to engage with the Minecraft universe directly.

The collectibles, including items like the Big Mac Crystal and Fry Helmet, come with codes for exclusive rewards in the Minecraft Marketplace. Fans are encouraged to collect them all, as each toy adds a layer of immersion to the gaming experience.

In-app purchases of the ‘A Minecraft Movie Meal’ will provide customers with an added bonus: a redeemable code granting access to the McDonald’s Add-On Pack on Minecraft, which features new builds and tools to enhance gameplay.

“What’s special about this campaign is that every component will resonate with both fan bases – a merging of the McDonald’s and Minecraft universes,” Healan added.

As the anticipation builds for both the movie and the limited-time meals, McDonald’s is likely to see an influx of customers eager to partake in this unique culinary and gaming experience. Happy Meal collectors and Minecraft fans alike will have the chance to enjoy a meal while diving into the imaginative world they adore.