Health
Midlife Women Redefine Aging Through Fitness and Self-Care

LOS ANGELES, California – Midlife women are challenging traditional notions of aging by embracing fitness and health. Fitness coach Denise Kirtley is at the forefront of this movement, recently gaining over 13 million views on her social media video showcasing her confidence in a black leotard and high heels.
Kirtley, 54, shared her philosophy in an interview with Newsweek: “50 is the new 50, my midlife Sisters. We aren’t trying to be younger. We are redefining what aging looks and feels like.” This message is particularly compelling as a recent survey from Talker Research, commissioned by NEOSTRATA, indicated that younger generations experience more stress about aging than Generation X and baby boomers.
Reflecting on her personal journey, Kirtley explained how she transitioned into a fitness enthusiast at age 49 after experiencing significant weight gain due to perimenopause. “I was never an athlete but became one out of necessity,” she said. Many women face similar challenges during menopause, with symptoms that include weight gain, night sweats, and mood changes.
To combat these issues, Kirtley began tracking her macros, focusing on protein intake, and lifting weights. Within nine months, she lost 50 pounds and competed in bodybuilding events two years later. She now works out four times a week, walks daily, and feels her best at 54.
Kirtley left her job as an executive recruiter to inspire other women, stating, “I have found my life’s purpose.” Meanwhile, Dr. Rosie Khan, a general practitioner, emphasized the importance of a healthy lifestyle for women at all life stages. “Adopting a healthy lifestyle is crucial for whether you are taking HRT or not,” she said.
The Physical Activity Guidelines for Americans recommend that adults engage in at least 150 minutes of moderate-intensity physical activity weekly. Notably, data from the 2020 National Health Interview Survey revealed a decline in physical activity among women as they age.
Kirtley reacted to this trend by saying, “We grew up with the notion that once you hit 50, it’s all over. The generations before ours simply accepted this narrative. This generation has rejected it, and it’s about time!” She stressed the importance of being intentional about health in midlife.
As Kirtley puts it, “Our best lives are built on a foundation of strength as we age.” Her story is inspiring many other women to take control of their health, proving that midlife can be a time of vibrancy and vitality.