Mixed Reactions to 3D Printed Starbucks Opening in Texas

Brownsville, Texas — Starbucks is set to open its first 3D printed store in the United States on April 28. The new location, situated at 2491 Boca Chica Boulevard, features a drive-thru and walk-up-only format, with no indoor seating or dining options. The store covers 1,400 square feet, making it smaller than Starbucks’ typical locations, which usually measure between 1,500 and 2,000 square feet.

Designed for speed and convenience, the site includes two shaded drive-thru lanes and a walk-up window. The construction of the building was handled by PERI, utilizing COBOD’s 3D printing technology, which allowed the outer shell to be completed in just six days. The walls of the building showcase the unique layered concrete style typical of 3D printing.

The opening of this location is part of Starbucks’ strategy to improve customer experiences as the company faces challenges in some existing stores. CEO Brian Niccol’s turnaround plan includes the return of condiment bars and ceramic mugs as ways to enhance the connection with customers.

Amidst the excitement for the innovative project, reactions to the design have been varied. Rajeev Kulkarni, chief strategy officer of a notable design firm, criticized the store’s construction as a “lost opportunity” for more creative architectural expression. He argued that the design was too conventional, missing a chance to showcase the full potential of 3D printing technology.

Conversely, Ben DiMarco, Director of Technology Transition, acknowledged that while the design may not be revolutionary, it is significant to see a 3D printed structure operating as a business. Retail companies are increasingly incorporating 3D printing in their construction methods, aiming for efficiency and cost-effectiveness.

Starbucks is not new to the 3D printing scene. The company previously launched a 3D printed store in China that featured a unique design and an augmented reality roasting experience. According to reports, China is Starbucks’ fastest-growing market.

With a growing interest in 3D printed structures, businesses like Walmart and McDonald’s have also started integrating this technology into their operations, aiming to achieve sustainability and efficiency goals. As consumer interest in innovative retail experiences continues to rise, the Brownsville Starbucks may pave the way for future projects.