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Mumbai Police Draws Inspiration from Amitabh Bachchan’s ‘Kalki 2898 AD’ for Road Safety Campaign

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5 months ago

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Mumbai Police unveiled a creative road safety campaign inspired by the character of Ashwatthama portrayed by Bollywood legend Amitabh Bachchan in the upcoming film ‘Kalki 2898 AD‘.

The initiative by Mumbai Police spotlighted a short video featuring Ashwatthama’s character reassuring, ‘Main bachaa lunga (I will save you)’, symbolizing the importance of wearing helmets while riding.

In a metaphorical sense, the message of protection conveyed by the helmet was reiterated by Mumbai Police through the post shared on social media.

The caption accompanying the post emphasized the perennial significance of helmets for riders, stating, ‘Helmets to riders, Kal Aaj, and Forever’.

The social media post by Mumbai Police garnered attention from the online community, drawing praise for its innovative approach in promoting road safety.

Mumbai Police, with a substantial following exceeding 7 lakh on Instagram, routinely utilizes such creative campaigns to raise awareness on road safety and related issues.

Meanwhile, ‘Kalki 2898 AD’ stands as an upcoming film set in a futuristic post-apocalyptic world envisioned for release on June 27, prominently featuring Amitabh Bachchan in the lead role.

Rachel Adams

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