Oasis Opts Out of Dynamic Pricing for Upcoming Reunion Tour

Iconic British band Oasis has announced that it will not employ dynamic pricing for tickets in its upcoming 2025 reunion tour, a decision aimed at ensuring fair access for fans. Dynamic pricing, a strategy that adjusts ticket prices based on demand, has been criticized for significantly inflating ticket costs, making it difficult for many fans to afford attending popular events.

In a statement released this morning, the band’s management expressed their commitment to keeping ticket prices affordable. “It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable,” the statement noted. However, it acknowledged that the system’s effectiveness diminishes during high-demand situations, potentially leading to “an unacceptable experience for fans.”

The decision follows backlash from fans during Oasis’ UK and Ireland shows, where dynamic pricing caused outrage due to exorbitant ticket prices. This prompted an inquiry by the UK’s Competition and Markets Authority into Ticketmaster’s pricing practices. Ticketmaster offers artists the option to disable dynamic pricing, which Oasis has chosen to do for their North American leg “to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently,” according to the band’s management.

Oasis’ North America leg of their “Oasis Live 25” tour marks their return to the U.S. stage for the first time since 2008. Their performance schedule includes cities like Toronto, Chicago, Los Angeles, Mexico City, and East Rutherford, New Jersey, with presale tickets available from Thursday and general sales opening on Friday.

This move comes amid heightened scrutiny of Ticketmaster and its parent company Live Nation, both in the U.S. and the U.K. Earlier this year, the U.S. Justice Department and multiple state attorneys general filed a lawsuit against Live Nation, accusing it of monopolistic practices in the live ticketing industry. U.S. Attorney General Merrick Garland remarked, “It is time to break up Live Nation-Ticketmaster.”

Oasis’ management indicated that the tour will initially kick off in the UK and Ireland in July 2025, before traversing North America by late August. The band has also shared plans to tour “other continents outside of Europe and North America later next year.” As part of efforts to ensure tickets reach genuine fans, a presale ballot requiring fans to share their concert attendance history and answer trivia about Oasis will be implemented.

The highly-anticipated reunion tour comes fifteen years after the band split, with brothers Liam and Noel Gallagher last performing together in 2009. Oasis fans around the world are now eagerly awaiting this rare opportunity to see the band live once again.