Business
Ola Electric Unveils New E-Motorcycle Series
Ola Electric has just launched a new series of e-motorcycles called the ‘Roadster‘, with prices starting at an attractive Rs 74,999. This exciting lineup includes three models: the Roadster, Roadster X, and Roadster Pro, each with its own variations.
At the launch event titled ‘Sankalp 2024’, CEO Bhavish Aggarwal announced that deliveries for the high-end Roadster Pro will begin during Diwali next year, while the Roadster X and standard Roadster models will hit the market starting January 2025.
For those looking to dive in sooner, the 2.5kWh variant of the Roadster X starts at Rs 74,000, with different battery options available for varying prices. The more robust models go up to Rs 1.39 lakhs for the 6kWh version, with deliveries for those expected to be fulfilled in Q4.
Aggarwal expressed his optimism for the future of Ola Electric, noting the company’s rapid growth over the past three years. He emphasized Ola Electric’s ambition to provide affordable and efficient rides across India, stating, “Today, we are the leading EV company in the country and the largest two-wheeler EV manufacturer in the world.”
During his speech, Aggarwal shared that Ola Electric is also working on revolutionary battery technology dubbed the ‘BharatCell’, which will be produced in India and integrated into their products by early 2026.
This launch comes on the heels of significant buzz generated by the company through social media teasers leading up to the event. Ola Electric has made a name for itself in the e-two-wheeler market since delivering its first e-scooter in 2021.
However, entering the motorcycle segment poses a new set of challenges. Currently, e-motorcycles represent a small share of overall bike sales in India, but Ola Electric is optimistic about its new offerings.
Interestingly, the startup recently shifted focus away from launching an e-car to concentrate more on bikes and scooters. Finally, it was noted that Ola Electric’s shares saw some rollercoaster movement recently, reflecting investor reactions to the company’s financial standings.