Public Outcry Over Nike’s Redesign of St George’s Cross on New England Football Kit

Public outrage has erupted over the recent redesign of the iconic St George's Cross on the new England football kit, unveiled ahead of the Euro 2024 tournament. The controversial kit features a multicolour alteration of the traditional red and white cross on the collar, sparking widespread criticism and calls for a reversal of the change.

Government figures, including Prime Minister Rishi Sunak and Culture Secretary Lucy Frazer, have voiced their disapproval of the redesign. Sunak emphasized the significance of national flags as symbols of pride and identity, stating that tampering with them is unnecessary. Frazer echoed these sentiments, underscoring the importance of preserving national heritage, including the St George’s Cross.

Nike, the sportswear manufacturer behind the controversial kit, defended the redesign as a “playful update” meant to inspire unity. The Football Association (The FA) stands behind the Nike design, suggesting that there are no plans to recall or alter the shirt despite the backlash from fans, politicians, and pundits.

Labour leader Keir Starmer joined the chorus of dissent, calling on Nike to revert to the original design and reduce the exorbitant prices of the shirts. The kit, priced at £124.99 for adults, has been deemed excessive by critics, further fueling the debate surrounding the redesigned flag.

Noteworthy football figures, such as former England goalkeeper Peter Shilton, have expressed their reservations about the new design. Shilton, a traditionalist at heart, emphasized the significance of the red and white colours that have long symbolized the England football team’s identity.

The controversy surrounding the England kit’s redesign is reminiscent of past disputes over national flags on sports kits, with designer Stella McCartney and Nike facing backlash in previous instances. The uproar underscores the deep-rooted emotional connections people have with national symbols, especially in the realm of sports.