SharkNinja Appoints Linus Karlsson as Chief Creative Officer

NEEDHAM, Mass. — SharkNinja, Inc. has appointed Linus Karlsson as its Executive Vice President and Chief Creative Officer, effective March 3. The appointment highlights the company’s commitment to innovative brand storytelling and consumer engagement.

Karlsson joins SharkNinja with over 30 years of experience in creative leadership, having most recently served as Chief Creative Officer for IKEA. In his new role, he will lead SharkNinja’s creative team and work out of the company’s global headquarters in Needham and its upcoming collaborative workspace in New York City.

Mark Barrocas, CEO of SharkNinja, expressed confidence in Karlsson’s leadership. “Our success is driven by an extraordinary team that turns bold ideas into breakthrough innovations, solving real consumer problems every day. With Linus at the helm of our world-class creative organization, we look forward to enriching our storytelling and connecting with consumers globally,” Barrocas said.

Karlsson’s previous experience includes significant roles in well-known creative agencies. As Chair and Chief Creative Officer at McCann-Erickson, he oversaw creative strategies for brands like Mastercard and Chevrolet, managing contributions from over 120 offices worldwide.

“The consumer sits at the heart of all that SharkNinja does — from product design to storytelling to marketing. This unwavering focus serves as a north star and generates a powerful connection between SharkNinja and its consumers globally,” Karlsson noted.

Karlsson has received numerous accolades, including recognition as one of the most influential CMOs worldwide by Forbes and named the number one influential person in design and architecture by Rum Magazine in Sweden. His work has consistently driven growth for iconic brands.

In addition to his professional achievements, Karlsson serves on the boards of the World Childhood Foundation and the Swedish-American Chamber of Commerce, while also acting as a guest lecturer at Stockholm University.

SharkNinja, known for its innovative product design and technology, specializes in creating lifestyle solutions that enhance consumers’ lives. Headquartered in Needham, Massachusetts, the company boasts a strong portfolio and a growing presence in the consumer market.

For more information about SharkNinja, visit SharkNinja.com.