Tesla’s February Sales Plunge 76% in Germany, Marking Second Consecutive Decline

BERLIN, Germany — Tesla faced a severe downturn in vehicle registrations in Germany, as the company reported a staggering 76% decline in February 2025. This marks the second consecutive month of poor sales performance in Europe’s largest auto market.

According to data released by Germany’s federal motor-transport authority, known by its German acronym KBA, only 1,429 Tesla electric vehicles were registered last month. This decline comes despite a broader market decline of 6.4% in the same period, highlighting the significant challenges Tesla continues to face.

In contrast, overall sales for electric vehicles surged by 31% year-over-year, indicating that other manufacturers are capitalizing on the growing demand for electric mobility, while Tesla struggles to maintain its market position.

While the exact reasons for Tesla’s decline were not detailed in the report, analysts suggest various factors may be at play. Competitive pressures from other automakers and potential supply chain issues could be adversely affecting Tesla’s offerings in Germany.

Market expert Steven Goldstein noted the significance of these figures for Tesla, especially as the company aims to reinforce its leadership position in the electric vehicle market. “Tesla needs to address its challenges in Germany promptly to prevent further erosion of its market share in Europe,” Goldstein stated.

As Tesla continues to navigate these challenges, many eyes will be on how the company adjusts its strategies in the coming months to recover from this downturn.