Ticketmaster Enhances London's New Year's Eve Fireworks with Color-Coded Ticketing - Times News Global
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Ticketmaster Enhances London’s New Year’s Eve Fireworks with Color-Coded Ticketing

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London New Year's Eve Fireworks 2025 Thames

LONDON, England – London’s iconic New Year’s Eve fireworks celebration, watched by millions worldwide, was elevated this year through a collaboration between Ticketmaster, Identity, and a network of partners. For the first time in the UK, color-coded tickets were introduced to streamline attendee navigation and enhance the experience for nearly 100,000 spectators along the Thames.

The innovative ticketing system, designed to direct attendees to designated zones, was a key feature of the event’s operational success. Alex Berti, VP of Client Development at Ticketmaster, praised the collaboration, stating, “It’s been a pleasure working with Identity from planning to execution. Having 31 Ticketmaster staff on-site ensured a seamless experience for attendees.”

The event, organized by the Mayor of London, featured contributions from Titanium Fireworks, On the Sly (Music), and Tim Routledge (Lighting). Hannah Clark, Project Director at Identity, highlighted the significance of the celebration, calling it “a globally recognized event that showcases London’s vibrancy and sets the tone for the year ahead.”

The fireworks display, a hallmark of London’s cultural calendar, continues to draw international attention, solidifying the city’s reputation as a premier destination for New Year’s celebrations.