Turning Point USA Plans Halftime Show to Counter Bad Bunny at Super Bowl LX

Santa Clara, California – Turning Point USA, the conservative organization founded by Charlie Kirk, announced on social media it will host its own halftime show during Super Bowl LX on February 8, 2026. This comes as a counter to the NFL’s selection of Puerto Rican artist Bad Bunny as the headline performer.

The event, titled “The All-American Halftime Show,” aims to celebrate “faith, family, and freedom.” The announcement on X included a flyer indicating that more details on performers would be shared in the future, with a survey asking fans for their genre preferences.

Many have expressed polarized opinions regarding the NFL’s choice of Bad Bunny, who has gained global popularity with a strong following on Spotify. Supporters assert that featuring the Latin artist introduces a broader and more inclusive audience to the Super Bowl, while critics, including former President Donald Trump, have condemned the decision. Trump stated, “I don’t know who he is. I don’t know why they’re doing it. It’s, like, crazy.”

Bad Bunny, known for performing primarily in Spanish, has previously voiced concerns about U.S. Immigration and Customs Enforcement (ICE) raids. Following his announcement as the halftime show performer, an official from the Trump administration warned that ICE agents would be present at the game.

Turning Point’s initiative highlights the ongoing cultural debates within the U.S., with its survey featuring options that include “Anything in English,” Americana, and worship music. This has been seen by many as a direct reaction to the NFL’s choice, focusing on traditional values.

While details of performers for Turning Point’s show remain unannounced, speculation includes artists with broader appeal to conservative audiences. The organization aims to provide a patriotic alternative during the Super Bowl broadcast on NBC Sports.

The NFL has not commented on Turning Point’s plans, nor has Bad Bunny responded to critics. As the event nears, questions about cultural identity and entertainment values are emerging, underscoring the Super Bowl’s role as a reflection of societal dynamics in modern America.