White Label PPC Pricing: What Influences It?

White label PPC (Pay-Per-Click) is a service that allows agencies to offer PPC advertising to their clients under their own brand. It is an effective way for agencies to expand their offerings and generate additional revenue. However, when it comes to determining pricing for white label PPC services, several factors come into play. In this article, we will look at some of the key influences on white label PPC pricing.

1. Service Provider

One of the primary factors that influence white label PPC pricing is the service provider you choose. Different providers offer different levels of service, expertise, and technology. Providers who have a strong reputation in the industry and proven track record of delivering results may charge higher prices for their services. On the other hand, less experienced or less reputable providers may offer lower prices to attract clients.

2. Scope of Services

The scope of services included in the white label PPC offering will also affect the pricing. Some providers may offer a comprehensive package that includes campaign setup, ongoing management, performance tracking, conversion optimization, and reporting. Others may offer a more basic package that only includes campaign setup and management. The more extensive the services included, the higher the pricing is likely to be.

3. Ad Spend Budget

The monthly ad spend budget allocated for the PPC campaigns is another key influencer of white label PPC pricing. Providers often charge a percentage of the ad spend as their fee. Therefore, the higher the ad spend budget, the higher the fee is likely to be. This is because managing larger ad campaigns typically requires more time, resources, and expertise.

4. Target Audience and Industry

The target audience and industry also play a role in determining white label PPC pricing. Some industries are more competitive than others, resulting in higher costs per click and higher competition for ad placements. If your clients operate in highly competitive industries, such as finance or healthcare, the cost of running PPC campaigns may be higher, which can impact pricing.

5. Geographic Targeting

Geographic targeting is another crucial factor that influences white label PPC pricing. If your clients target a broader geographic area, such as an entire country or multiple regions, the cost of running PPC campaigns across those locations may be higher. This is because larger geographic targeting requires more resources, extensive keyword research, and campaign customization.

6. Reporting and Analytics

The level of reporting and analytics provided by the white label PPC provider can also contribute to pricing variations. Some providers offer detailed and customized reports, including conversion tracking, click-through rates, and ROI analysis. These advanced reporting features typically come at a higher cost. However, they provide valuable insights that can help clients make informed decisions and optimize their campaigns.

7. Contract Length

The duration of the contract with the white label PPC provider can also impact pricing. Providers may offer discounts for long-term contracts or charge higher prices for short-term commitments. It is important to consider the length of the contract and the flexibility it offers before finalizing the pricing.

8. Additional Services and Support

Additional services and support offered by the white label PPC provider can also influence pricing. Some providers may offer extra features such as landing page optimization, ad copywriting, A/B testing, or competitor analysis. These additional services can add value to your offering but may come at an additional cost.

In conclusion, when determining white label PPC pricing, it is crucial to consider factors such as the service provider, scope of services, ad spend budget, target audience and industry, geographic targeting, reporting and analytics, contract length, and additional services and support. Considering these factors will help you find the right pricing structure that aligns with your agency’s goals and provides value to your clients.