Entertainment
AT&T Launches Connectopia, A New Fan Experience for Clippers
DALLAS, Oct. 24, 2025 /PRNewswire/ — AT&T has launched Connectopia, an immersive, AI-driven experience at the AT&T Deck in Intuit Dome, designed in partnership with the Los Angeles Clippers. This unique initiative blends cutting-edge technology with fan engagement, allowing attendees to create personal digital districts.
Attendees start their journey at one of four 75-inch touchscreen Portals, where they can curate their digital district by selecting its style, environment, and features with the help of AI prompts. Once designed, the creations are projected on a massive 30-foot parabolic wraparound display, showcasing each fan’s vision in real-time through stunning 8K cinematic visuals.
“With Connectopia, we redefine fan engagement,” said Kellyn Kenny, AT&T’s chief marketing officer. “This partnership emphasizes not only innovation but also community building and shared experiences.” Connectopia transforms the traditional viewing experience into an interactive event, allowing fans to be part of the action.
“AT&T’s reliable fiber and 5G networks are critical to Connectopia, allowing vast data transfer with minimal latency,” remarked Melissa Arnoldi, executive vice president at AT&T Business. She noted that this capability ensures smooth execution of real-time interactions within the venue.
Gillian Zucker, CEO of Halo Sports & Entertainment, added, “Our goal at Intuit Dome is to elevate the fan experience, and AT&T plays a vital role in this vision.” The Connectopia installation is designed to adapt continuously, ensuring that no two experiences are the same, turning each visit into a unique event.
As the first public installation featuring real-time, cinematic 8K AI video generation, Connectopia showcases a combination of AI image generation, computer vision, and procedural 3D animation. “This dynamic platform is not just innovative; it fosters creativity and community among fans,” Kenny said.
