BBC Edits Dragons’ Den Episode After Complaints Over Health Product Claims

The BBC has made edits to an episode of Dragons' Den following complaints from campaigners about the promotion of a wellness product making “unfounded” claims. Giselle Boxer, a businesswoman from Sheffield, featured on the show and claimed that ear seeds helped her recover from ME (myalgic encephalomyelitis).

A group called Action for ME expressed concerns about the way Boxer’s pitch was presented, suggesting that the product was an effective treatment. They pointed out that there is currently no known cure for ME and called for medical advice to be sought from qualified professionals. It also highlighted the responsibility of broadcasters to provide accurate information.

In response to the concerns, the BBC added a clarification to the episode on iPlayer. A statement appears on screen during Boxer’s pitch, stating that Acu Seeds are not intended to cure any medical condition and advising viewers to consult healthcare professionals for health concerns.

ME, also known as chronic fatigue syndrome, is a long-term condition characterized by symptoms such as exhaustion, insomnia, and poor concentration. While there are treatments available to manage the condition, there is currently no known cure.

The episode featured Boxer discussing her journey with ME and how she utilized diet, acupuncture, Chinese herbs, and ear seeds for her recovery. Acu Seeds, her brand, is described as a DIY, needle-free ear acupuncture product for various issues including anxiety, migraines, hormonal problems, insomnia, and weight loss.

Boxer’s pitch on Dragons’ Den resulted in an offer from tech entrepreneur Bartlett, making it a significant moment on the show as all six Dragons expressed interest in investing in her business.

An open letter organized by Action for ME was sent to the chairs of two House of Commons select committees expressing concerns about the episode. The letter urged caution around promoting alternative medicine as a cure for ME and emphasized the importance of evidence-based treatments. Action for ME also contacted BBC director-general Tim Davie to voice their concerns.

The BBC initially defended the show, clarifying that it features product pitches but does not endorse the products themselves. However, after reviewing the concerns raised, they decided to temporarily remove the episode from iPlayer.