Buybuy Baby to Close All Physical Stores, Shift to Online-Only Model

Buybuy Baby, a well-known retailer specializing in baby products, has announced that it will be closing all of its physical stores and transitioning to an online-only business model. This decision comes roughly a year after the brand was acquired by new owners who attempted to revive it through a physical store comeback.

The company cited the need for a “strategic reset” as the reason behind this significant change. In a statement on its website, Buybuy Baby expressed that the decision to close physical stores was not taken lightly and acknowledged the potential disappointment it may cause to its customers.

Following the announcement, Buybuy Baby has initiated closing sales on almost all in-store items. Customers can use their gift cards in-store until October 31, and these cards will remain valid for online purchases. Additionally, baby registries will continue to be available online, and the customer service team will be in contact with customers regarding any outstanding furniture orders.

This move is part of a broader restructuring effort. Buybuy Baby’s intellectual property was sold to Dream on Me Industries in July 2023 for $15.5 million after its previous parent company, Bed Bath & Beyond Inc., filed for Chapter 11 bankruptcy. Despite initial plans to reopen and expand physical stores, the new strategy now focuses on a digital-first approach.