Chase Launches Home Nations Football Coaching Programme to Support Under-Resourced Communities

Digital bank Chase has unveiled a groundbreaking initiative in collaboration with the Home Nations Football Associations to address the barriers hindering individuals from underprivileged backgrounds in pursuing coaching opportunities in football. The initiative aims to provide fully funded access to 2,900 introductory coaching qualifications and 85 professional coaching bursaries.

The move comes after recent research by YouGov highlighted financial constraints as the primary obstacle for individuals from low-income communities, with nearly half expressing willingness to continue their coaching journey if financial support was available.

The research also shed light on the multitude of benefits experienced by active coaches, such as teaching and mentoring, motivation, organizational skills, and improved employability, indicating the transformative impact of coaching on individuals.

Furthermore, the study emphasized the importance of role models from diverse backgrounds in encouraging progress in coaching qualifications among individuals from underprivileged communities.

Chase’s partnership with the four Home Nations marks a significant step towards fostering inclusivity and representation in football coaching across the UK, with a shared commitment to unlocking the potential of individuals through improved access to resources and mentorship.

Deborah Keay, UK Chief Marketing Officer at Chase, expressed pride in the initiative’s aim to eliminate entry barriers for aspiring coaches from low-income backgrounds, facilitating their success in the sport and beyond.

The coaching programme, endorsed by prominent figures from the Home Nations football teams like Sarina Wiegman and Anita Asante, aims to empower individuals by offering comprehensive support and resources, ultimately enriching the football coaching landscape in the UK.